How to talk to your clients about security and get it right

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Dana Epp is having a pre-day event at SMBNation East on April 29th. Dana’s event is occurring right before the conference that Eriq and Amy are speaking at. This is going to be a good one. Small crowd. Intimate access to some amazing professionals.

Dana Epp is the premier security expert in the small and medium business space. You are probably aware of his AuthAnvil product which provides two-factor authentication to secure a variety of access needs. But you may not have heard Dana talk about valuing business assets and implementing security protections based upon these calculations. Approaching security in this way, allows an IT pro to approach management with facts that make sense to them. When it makes sense to management, you will get the green light from the business owner and CFO to go ahead with the project while providing them valuable information about their data. This is what being a trusted advisory is all about.

Attendees will learn how to discuss business and technical risk to business owners, how to build an asset catalog, and how to build a consultive trusted advisory process to generate new revenues in response to the application of risk mitigation techniques. This will help attendees to explore and find business opportunity while protecting their clients most critical information assets.

WHEN: April  29th, 2010
TIME: 9:00am to 5:00pm

Hear in Dana’s own words what he’s going to cover at this day long seminar and make your plans to attend now, before it fills up.

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