# MSP consulting start to finish

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## Pages
- [Advertise to MSPs — Sponsorship \& Vendor Opportunities](https://www.thirdtier.net/vendors-and-sponsors/): Amy has created several opportunities for you to reach her communities though sponsorship\.
- [What we do for MSPs](https://www.thirdtier.net/what-we-do-for-msps/)
- [How Technology Consultants Help Managed Service Providers Achieve Their Goals](https://www.thirdtier.net/technology-consultants-for-msps/): Third Tier works as technology consultants to MSPs — helping owners redesign services, adopt AI\-era stacks, and hit real business goals\. MSP consulting start to finish\.
- [Business Consulting for Managed Service Providers: Strategic Planning for the AI Era](https://www.thirdtier.net/business-consulting-for-msps/): Third Tier provides business consulting and strategic planning for MSPs — helping owners redesign services, improve margins, and build for the AI era\. MSP consulting start to finish\.
- [Courses for MSPs: Technical Skills for Microsoft 365, Security, and AI](https://www.thirdtier.net/courses-for-msps/): Third Tier offers courses for MSPs covering M365 security, Defender XDR, Intune, Zero Trust, and AI governance\. Live training, monthly education, and on\-demand library — taught by real MSPs\.

## Posts
- [Amy’s Sayings: The Pillars of MSP Management Success](https://www.thirdtier.net/2025/11/22/amys-sayings-the-pillars-of-msp-management-success/): Master the secrets of MSP success with practical concepts that guide daily decisions and enhance team performance\.
- [SellMyMSP Strategic webinar series](https://www.thirdtier.net/2025/12/03/sellmymsp-strategic-webinar-series/): Participate in SellMyMSP's webinar to navigate the Strategic Exit Assessment\. Understand essential documents for your MSP sale\. Dec 17th 1pm eastern
- [Mastermind and Peer Groups for 2024](https://www.thirdtier.net/2023/08/21/mastermind-and-peer-groups-for-2024/): The value of these groups is in the deep trust and friendships that evolve over time\. Having a career\-long group of trusted advisors is a huge advantage\.
- [Learning Intune: a six\-month course](https://www.thirdtier.net/2023/11/29/learning-intune-a-six-month-course/): This year at Third Tier we'll be offering in\-depth courses\. Our first will be Intune
- [Speak to your client about Shadow AI](https://www.thirdtier.net/2026/06/25/speak-to-your-client-about-shadow-ai/): Here's what to say about shadow AI and why it matters for your client’s security\. Then adjust your MSP package to include the solution\.

## Employees
- [Amy Babinchak](https://www.thirdtier.net/employees/amy-babinchak/): Amy Babinchak is a distinguished IT professional, business owner, and thought leader with over two decades of experience in the technology industry\. Her unique blend of technical expertise, business acumen, and diverse educational background makes her an invaluable resource for Managed Service Providers \(MSPs\) and IT professionals\.
- [Paul Schnackenburg](https://www.thirdtier.net/employees/paul-schnackenburg/)
- [David Shackelford](https://www.thirdtier.net/employees/david-shackelford/): Dave Shackelford is happy to approach his engagements as mentoring projects, when appropriate, and occasionally shows up at conferences to talk about Exchange migrations, Powershell and topics on Active Directory\. He was a Microsoft Exchange MVP from 2004 to 2011\. He’s adept with all versions of Exchange, very familiar with Azure and Office365 and handy with AD

## Events
- [M365 Admin: Don't miss this setting\!](https://www.thirdtier.net/events/m365-admin-dont-miss-this-setting-3/)
- [M365 Admin: Don't miss this setting\!](https://www.thirdtier.net/events/m365-admin-dont-miss-this-setting-2/)
- [How to market during a recession](https://www.thirdtier.net/events/how-to-market-during-a-recession/)
- [M365 Admin: Don't miss this setting\!](https://www.thirdtier.net/events/m365-admin-dont-miss-this-setting/)
- [How to right\-size your business in a recession](https://www.thirdtier.net/events/how-to-right-size-your-business-in-a-recession/)

## Products
- [SellMyMSP: Full\-service Exit Coaching](https://www.thirdtier.net/product/sellmymsp-consulting-service/): \<ul\>
 	\<li\>\<strong\>When you're ready to build your business by acquisition,\</strong\>\</li\>
 	\<li\>\<strong\>When you start thinking about your exit strategy,\</strong\>\</li\>
 	\<li\>\<strong\>When you're ready to sell and buyers are knocking at the door\</strong\>\</li\>
\</ul\>
You need someone at the table with you through the process\. That's who we are\.
- [Mentor\-led Mastermind Group for small multi\-employee firms](https://www.thirdtier.net/product/mentor-led-peer-group-for-smallfirms/): If you’d like to have a trusted group of business friends that can help guide you, then you need to join\.
\<ul\>
 	\<li\>NDA\</li\>
 	\<li\>Meet once a month\</li\>
 	\<li\>Led by Amy Babinchak, long time MSP owner and Microsoft MVP\</li\>
 	\<li\>maximum 6 members per group\</li\>
 	\<li\>90 minute sessions\</li\>
 	\<li\>On\-going conversations between members via Teams\</li\>
\</ul\>
- [Mentor\-led Mastermind Group for large firms](https://www.thirdtier.net/product/mentor-led-peer-group-for-large-multi-employee-firms-copy/): If you’d like to have a trusted group of business friends that can help guide you, then you need to join\.
\<ul\>
 	\<li\>NDA\</li\>
 	\<li\>Meet once a month\</li\>
 	\<li\>Led by Amy Babinchak, long time MSP owner and Microsoft MVP\</li\>
 	\<li\>maximum 6 members per group\</li\>
 	\<li\>120 minute sessions\</li\>
 	\<li\>On\-going conversations between members via Teams\</li\>
\</ul\>
- [Business consulting, coaching or Board service](https://www.thirdtier.net/product/business-consulting/): This is a custom consulting engagement\. Here's the basics of what you can expect\.
\<ul\>
 	\<li\>Custom solution\</li\>
 	\<li\>Documentation\</li\>
 	\<li\>eMail conversations\</li\>
 	\<li\>Homework\</li\>
 	\<li\>Option to join our peer group for on\-going business improvement\</li\>
\</ul\>
- [Zero Trust Workshop](https://www.thirdtier.net/product/zero-trust-workshop/): \<p\>In three 90\-minute sessions Paul will teach the zero trust workshop\. It will have a focus on SMB reality\. It will include all pillars including the new AI pillar\. Class will meet for three weeks on Thursdays at 5pm eastern and be conducted for approximately 90 minutes\. Materials provided\. Session 1: We’ll deep dive on the Identity pillar – Access, apps, operations and more\. Next, we’ll look at the Devices pillar – Tenant administration, Windows, Endpoint security, Authentication, Mobile Device Management, Application Management and iOS, macOS \& Android\. Session 2: Starts with the Data pillar – identification and classification, data access and protecting critical assets, followed by the Network pillar – modernizing VPNs and protecting legacy apps, segmentation, secure web gateway, network and application threat protection\. We’ll also cover the Infrastructure pillar – governance, compliance, server protection, endpoint protection, containers, storage protection, databases, APIs and infrastructure services\. Session 3: The final session starts with the Security Operations pillar – identity threat protection, email \& collaboration threat protection, endpoints, cloud applications, SIEM \& SOAR \+ XDR and AI for Security\. The final \(newly added\) pillar is AI – mapping and assessing AI risk, registering agents, securing authentication and access, network access, data access and security detection and response for AI The Zero Trust Assessment Tool will also be covered\.\</p\>

## Categories
- [365](https://www.thirdtier.net/category/365/)
- [business topics](https://www.thirdtier.net/category/business-topics/)
- [Security](https://www.thirdtier.net/category/security/)
- [MSP](https://www.thirdtier.net/category/msp/)
- [Defender](https://www.thirdtier.net/category/defender/)

## Tags
- [Microsoft 365](https://www.thirdtier.net/tag/microsoft-365/)
- [M365](https://www.thirdtier.net/tag/m365/)
- [security](https://www.thirdtier.net/tag/security/)
- [msp](https://www.thirdtier.net/tag/msp/)
- [business](https://www.thirdtier.net/tag/business/)

## Events Tags
- [M365](https://www.thirdtier.net/events/tags/m365/)
- [Business](https://www.thirdtier.net/events/tags/business/)
- [chat](https://www.thirdtier.net/events/tags/chat/)
- [msp](https://www.thirdtier.net/events/tags/msp/)

## Product categories
- [Brain Explosions](https://www.thirdtier.net/product-category/brain-explosions/)
- [Helpdesk Ticket](https://www.thirdtier.net/product-category/helpdesk-ticket/)
- [Success\!](https://www.thirdtier.net/product-category/msp-methods/)
- [SellMyMSP](https://www.thirdtier.net/product-category/sellmymsp/)
- [Technical Support](https://www.thirdtier.net/product-category/technical-support/)

## Product tags
- [M365](https://www.thirdtier.net/product-tag/m365/)
- [Make Money](https://www.thirdtier.net/product-tag/make-money/)
- [Microsoft 365](https://www.thirdtier.net/product-tag/microsoft-365/)
- [course](https://www.thirdtier.net/product-tag/course/)
- [endpoint manager](https://www.thirdtier.net/product-tag/endpoint-manager/)

## Optional
- [Sitemap index](https://www.thirdtier.net/sitemap_index.xml)