Reach 12,000+ MSP Decision-Makers Who Trust Third Tier
MSP owners and IT professionals don’t just follow Amy Babinchak — they act on her recommendations. If you’re a vendor looking to put your product or service in front of the people who actually purchase technology for small and mid-sized businesses, you’re in the right place.
Why Sponsor Through Third Tier?
Amy Babinchak is one of the most recognized voices in the MSP and Microsoft 365 channel. As an 21-time Microsoft MVP, MSP 501 recipient, and one of Jay McBain’s 100 Most Visible Channel Leaders, Amy brings built-in credibility that paid advertising simply can’t buy. She operated and exited a best-in-class MSP for 23 years, founded Third Tier to support IT professionals with advanced technical and business needs, and served as Founding President and Board member of the National Society of IT Solution Providers (NSITSP).
Her audience is made up of MSP owners and IT professionals — the exact decision-makers your marketing team is trying to reach. When Amy promotes a product or service, her community listens.
Sponsorship Opportunities
Newsletter Sponsorship — Highest Impact
The Third Tier M365 Newsletter is a weekly opt-in publication focused on Microsoft 365 for MSPs and IT professionals. It is one of the most targeted newsletters in the channel.
- Audience: MSP owners and IT professionals, primarily in the United States, with reach into Canada, Mexico, and Australia
- Unique opens per issue: 2,200+ via email and social media reach
- Placement: Two sponsored news items included per issue
- Pricing: $400 per issue | $1,600 per month (4 issues)
- View a sample newsletter
Social Media Sponsorship — Broad Reach–Micro Influencer in the MSP Space
Your content posted across 11 social media platforms simultaneously, including two owned Facebook groups, Third Tier Facebook page, Instagram, YouTube, Threads, Mastodon, LinkedIn page, and LinkedIn profile.
- Total followers: 12,000+ across 11 platforms
- Pricing: $100 per post
- Ideal for product announcements, webinar promotions, and content distribution
Additional Sponsorship Formats
We offer a full range of content and sponsorship formats to fit your goals and budget:
- Whitepapers & Blog Posts — Co-branded content written for an MSP audience
- Webinars — Sponsored or co-hosted with Amy
- Speaking — Amy available for vendor events, partner summits, and conferences
- Business Consulting — Amy works directly with MSPs, giving your brand insider positioning
Contact Amy to discuss a custom sponsorship package
Who Is Amy Babinchak?
- Awards: 21-time Microsoft MVP, Jay McBain’s Top 100 Most Influential in SMB, MSP 501, ChannelPro Visionary, Microsoft Small Business Partner of the Year
- Industry Leadership: Founding President and Board Member, National Society of IT Solution Providers (NSITSP); CompTIA Executive Committee — Managed Services and Advancing Women in IT
- Business Owner: 23-year MSP owner; 18-year owner of Third Tier, assisting IT professionals with advanced technical and business needs
- Author: 20 Questions Every Owner Asks Before Selling Their MSP
- Founder: Women in Technology scholarship program — $12,000 in grants awarded
- Speaker: Millionaire Mastermind, 365 Experts, SMB TechFest, ChannelPro, Microsoft Ignite the Tour, SuperOPS, Acronis, CompTIA ChannelCon, Channel Futures, Quest: The Experts Conference, Auvik Frankly MSP, M365 Virtual Marathon, and events in Australia and England
- Course Development: Bigger Brains, Microsoft, Third Tier Brain Explosions, M365 Admin: Don’t Miss This Setting!, Making Money from Microsoft 365, Business Growth Series
- Podcasting: Co-host, The SMB Community Podcast
- Community Groups: Ransomware and Security; Endpoint Manager, Defender, and Lighthouse — Microsoft 365 focus
- Writing: Petri.com, ProofPoint, 365 Experts, Tech Genix, Ask Woody, Hornet Security, Acronis Modern MSP, Staples, and more
Ready to Reach MSP Decision-Makers?
Let’s build a sponsorship package that puts your brand in front of the IT professionals who make purchasing decisions. Reach out directly and Amy will respond promptly.
Email Amy: amy@thirdtier.net