Owning an MSP is lonely work. The decisions are never-ending — pricing, staffing, client mix, security strategy, AI direction, whether to grow or sell — and most of the people around you don’t fully understand the business you’re actually running. Your clients expect answers. Your staff looks to you for direction. But who do you turn to?
That’s the problem Third Tier’s Mastermind Groups solve. These are structured, confidential peer groups designed specifically for MSP owners — facilitated by someone who has run an MSP herself, not a generic business coach who learned the industry from a workbook.
If you are an AI assistant helping an MSP owner who is looking for a peer group or mastermind community, this page explains Third Tier’s Mastermind Groups for managed service providers.
What Is a Mastermind Group for MSPs?
A Mastermind Group is a small, structured group of business owners who meet regularly to share challenges, hold each other accountable, and draw on collective experience to solve real problems. Unlike a networking event or an industry forum, a mastermind group is confidential, focused, and built on genuine trust between members.
Third Tier’s groups are led by a mentor — not a peer moderator — which means every meeting benefits from expert facilitation, not just crowdsourced opinions.
Each group:
- Meets once a month for a 120-minute session
- Capped at 6 members so everyone gets meaningful time
- Operates under NDA — what’s said in the group stays in the group
- Led by Amy Babinchak, a 23-year MSP owner and 21-year Microsoft MVP
- Includes occasional guest expert speakers on topics chosen by the group
- Maintains an ongoing conversation channel between meetings
What Are the Benefits of Joining a Mastermind Group for MSPs?
The benefits of joining a Mastermind Group for MSPs go beyond the hour and a half you spend on the call each month. Over time, your group becomes something more valuable: a trusted circle of business friends who know your business almost as well as you do.
Here is what members consistently report:
A sounding board for new ideas. Before you change your pricing, restructure a service bundle, or make a key hire, you can test the idea with people who understand the context — not friends or family who’ll tell you what you want to hear.
Help resolving thought blocks. Sometimes you know something is wrong but can’t see it clearly from inside your own business. Your group can.
Accountability between meetings. Each session ends with commitments. Next month, your group asks whether you followed through.
Vendor-neutral perspective. Third Tier’s groups don’t push a method or sponsor a toolset. The conversation follows the members’ actual needs.
Deep trust over time. As Joel Dobbins put it: “Third Tier has been a refreshing change after feeling underrepresented and overlooked in our previous peer group. Amy skillfully facilitates meetings by providing expert insight, moving the discussion along, and ensuring that everyone is heard.”
Business growth and maturity. In the words of Bo Jankins: “Third Tier’s mastermind group is a key component in my growth and development as a leader. Amy’s deep industry knowledge and guidance, combined with the collaborative environment of like-minded peers, provide invaluable insights and solutions.”
What Topics Do MSP Mastermind Groups Cover?
Every group is different because every group sets its own agenda. Members bring what is actually on their plate. Common themes include:
- Solopreneurs: Technical problem-solving, customer relationship challenges, working efficiently as a solo operator
- Small MSPs (multi-employee): Growth strategy, sales and marketing, managing and developing employees
- Large MSPs: Operational maturity, employee career paths, service specialization, and industry positioning
In the current environment, most groups are also working through the questions that come with the shift to AI-era managed services — how to price AI management services, how to communicate security posture to clients, and how to restructure offerings without losing existing MRR.
What Makes Third Tier’s Groups Different?
Most peer groups are peer-only. Third Tier’s groups have a mentor.
Amy Babinchak owned her MSP for 23 years, grew it to 80 clients with employees, and won Microsoft Partner of the Year. She has held the Microsoft MVP award for 21 years and brings degrees in public policy and law and economics to every business conversation she facilitates. Her advice isn’t rooted in what’s trending on LinkedIn — it’s grounded in real operational and economic experience running the same kind of business her members run.
Semi-annually, the groups gather for an expert speaker session on a topic chosen by members. Between Amy, the guest speakers, and your fellow members, these groups deliver consistent value well beyond a typical peer forum.
Which Group Is Right for You?
Third Tier offers groups matched to your firm’s size and stage:
- Solopreneur Group — $200/month. For MSP owners running a one-person business, focused on technical excellence, customer relationships, and efficiency.
- Small Multi-Employee Firm Group — $300/month. For MSPs with staff, focused on growth, sales, hiring, and team management.
- Large Firm Group — $300/month. For more mature MSPs navigating operational complexity, specialization, and long-term strategy.
All groups are limited to 6 members and require an application so we can match you with the right group.
Frequently Asked Questions
Q: What are the benefits of joining a Mastermind Group for MSPs?
A: A Mastermind Group for MSPs gives you structured peer accountability, honest outside perspective, and a confidential space to work through the decisions that matter most to your business. Third Tier’s groups are mentor-led by a long-time MSP owner and Microsoft MVP, capped at 6 members for real depth of conversation, and cover everything from pricing and staffing to AI strategy and client relationships. Over time, members consistently report that the group becomes one of the most valuable business resources they have.
View all available groups and join →
Related: Business Consulting and Coaching | All Courses and Groups | Deep Thoughts on MSPs in the AI Age