How to hold a hugely successful event that results in new clients


In this white paper, Amy spells out the strategy she used to double the size of her (already successful) managed service business in eighteen months.

This white paper covers all the detail of creating an event, marketing, training employees to make presentations, and more. Amy gives you all the details for every aspect of creating and executing live events as a way to nurture new clients.

In this white paper, she spells out the details of her process. And those details include several smaller goals that Amy builds into the whole “event production” process. For example, she invites both clients and prospects, so the clients end up endorsing her company in front of prospects. And she engages her entire team, forcing them to learn some presentation skills while demonstrating to both clients and prospects that everyone on the team is knowledgeable.

  • Set Some Goals
  • Who Should You Invite?
  • Marketing Your Event
  • Getting People to Attend
  • How to Build Your Local LinkedIn Network
  • Creating and Posting a Great Event Flyer
  • Creating and Mailing a Great Postcard
  • Obtain a Venue
  • Organization of the Day
  • Create a Website
  • Developing the Content
  • Summary